"All words are symbols that represent unspeakable realities. Which is also why words are magical." (Donald Miller tweet)

Friday, January 15, 2010

my friend Saul

I really love Saul Korman.

He doesn't know me. I don't know him. I just know his voice on the radio. He owns a men's clothing store on the Danforth in the Big City Down the Road.

Can I tell you why I love him?

He's just so darn generous with his advertising. He's a community kind of guy. Each time he gets on the radio to ramble on about his store, he takes significant time to talk about his wonderful staff - by name - or to mention the restaurant down the street, where "you must try (insert menu item)" even if you don't visit his store at all.

Imagine that! Paying for advertising time, and then using it to promote the businesses around you!

I'd like to meet Saul Korman, personally. I can't see Spike buying clothes from his store, but I'd like to just shake the guy's hand. He and Honest Ed Mirvish seem like they're cut from the same cloth, and I really felt a sense of loss when Ed died a few years ago.

I'll probably never meet Saul Korman, but perhaps I should take a page from his way of life. Maybe blog a bit about the neighbourhood businesses around me ... whaddaya think?

4 comments:

vjc said...

How very cool. Maybe someday you could buy Saul a cup of coffee at the restaurant down the street.

chRistine said...

hey, let's ALL do that!!

Meredith said...

I like the "blog about businesses" idea - The gallery opening tonight beside the church was very, very good - a great renovation and beautiful art on exhibit. :)

Lorraine said...

By the way...I love your blogs. But this is very cool isn't it... I don't usually listen to stations from the Big City Down the Road, but I might just to meet your friend Saul.