"All words are symbols that represent unspeakable realities. Which is also why words are magical." (Donald Miller tweet)

Thursday, September 27, 2007

commercials

Do you mute TV commercials? I do. Almost always, because they're loud and they bug me.

But it's harder to mute radio commercials. I forget to turn the radio back on. (I'm usually in the car at the time.)

Two radio commercials have me furrowing my brow lately, thinking, "Is this for real??"

The First One
It's for a diamond jewellery seller. The entire commercial is one lame cliche after another. It's so campy, you think that at the end, they're going to laugh and go, "Ok, seriously, love isn't like that, but you should still buy a diamond." But they don't! The worst phrase - "Fall in love, and the WHOLE WORLD IS LITERALLY HAPPY FOR YOU."

Really? The whole world? Literally? I sincerely doubt that.

(Note: feeds into my pet peeve about using "literally" as a meaningless emphasis - like underlining something - instead of using it with its actual meaning, which is basically - "this is a scientifically verifiable factual statement".)

The Second One
I heard it this morning. It's about carpet. They have a new carpet which is environmentally friendly. I thought this might mean it doesn't leach nasty stuff into the air I breathe, or into the skin of my tender toes. Or maybe it's made from non-synthetic things. Nope.

"It is nylon that can be recycled over and over again!!!!"

Um...it's carpet. First of all ... a carpet is going to last about 10 years, right? (And then it will have another 10 years of "Ugh, we really have to replace this ugly carpet.") So it's twenty years. And then it's recycled. And then another twenty years, presumably.

I think the phrase "over and over again" is really being stretched here.

Plus...when you tear out your 20-year-old carpet, will it occur to you that it can be recycled? Doesn't occur to me, and I do think about these things. What are the odds that the one who installed it will be the one who tears it out? Not that good. How will the one who tears it out KNOW that it's a special recyclable carpet?

And even if they do know, will the recycling truck take it off your curb?

Doubtful.

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One more thing, unrelated to radio commercials, but I just have to let this rant out.

Drove through a Horton's today. Again.

Got handed a coffee. Again.

It dripped all over my pants. Again.

Now I have to apply stain remover to my pants. Again.

It's very annoying.

It is possible that I am in a self-destructive, cyclical, co-dependent relationship with Tim Horton's.

But I'm not ready to end it quite yet.